Our History

CASALBOR has a wealth of experience in the marketing of wines and spirits.

Get to know our history.

1950s

Coca-Cola Franchise

In partnership with Andalusian entrepreneurs, the franchise is established to produce and market the Coca-Cola & Co. brands in Andalusia and Extremadura. The family chairs and manages the company.

1950s

1960s

Hiram Walker

Starts Partnership with Hiram Walker. Development of whisky globally and Ballantine’s in Spain.

The Mora-Figueroa family becomes owners of 12% of Pedro Domecq S.A.

1960s

1980s

Pedro Domecq

The family takes full control of Pedro Domecq S.A. Worldwide Business Development.

1980s

1990s

Comesur

The family sells its shares at the spirits business to Allied Lyons (later Allied-Domecq).

COMESUR is created.

1990s

2000

Casalbor

CASALBOR is born with the commitment of develop and grow at the wine and spirits brands market, as Pedro Domecq did in his day. The first wine brand is launched, with an investment of 4mm in vineyards in Ribera del Duero.

2000

2002

Rioja alavesa

We have the first approach to this famous Spanish wine appellation, investing 13.5 million euros in vineyards and winery.

2002

2007

First spirit

We launch our first Spirit: ILovka Vodka Caramel.

2007

2009

Launch of Loa

A premium wine made from grapes of the highest quality and cared for the smallest detail, from the harvesting of the grapes to its commercialization.

2009

2010

Diageo / Bayswater Launch

Agreement with Diageo for the exclusive distribution in Spain of Knockando, Old Parr, Pampero, Pampero Especial, Pampero Aniversario, Sheridan’s and Bell’s.

Launch of Bayswater, Casalbor’s first gin, made with Charles Maxwell’s original formula.

2010

2011

Indi & Co.

We created the INDI & Co. brand. After its first launch, the tonic, other products were to follow in subsequent years: Lemon Tonic, Seville Orange, Black Kola Nut, Strawberry Tonic, Ginger Ale, Ginger Beer…

2011

2012

Mexico

Consolidation of wine exports to Mexico through local distributors.

2012

2013

Wint & Lila

We launch our new Gin:

WINT & LILA, years later would also market its Strawberry and organic ranges.

2013

2015

Casalbor Mexico

It will manage the commercialization of Casalbor’s wines and beverages.

Casalbor signs agreement with Grupo La Navarra to start commercializing the MARTÍN BERASATEGUI range of liqueurs.

2015

2016

Emperador Beam Suntory Group

We sign contracts with Grupo Emperador, Beam Suntory, Agave Loco and Marie Brizard (Regional)

2016

2017

Miró

We reached an agreement for the commercialization of Vermouths Miró products.

2017

2018

Organic Range

We start the development of a whole Organic Range of INDI & Co and WINT & LILA.

2018

2020

Crespo

Agreement for the marketing of Gin CRESPO

2020

2021

MFD,BRABANTE Y CARIBÚ

Agreement for the marketing of Brabante beer, the Caribú range of Venezuelan rums and the products of MORA-FIGUEROA DOMECQ (Brandy de Jerez and Vinos Generosos Torneria, as well as the El Palique range of vermouths).

2021

2022

Indi & Co

New look and new low-calorie formula.

2022

2022

Palmar

Beginning of distribution in Spain.

2022
Scroll to Top